Great to ensure trustworthiness of your data.
To support a wide variety of customer journeys, we collect user behavior data from our apps, backend, and external services. mParticle …
Overview
What is mParticle?
The mParticle customer data platform supports data collection from a wide variety of sources and provides standardization, cleansing and deduping, and tags, as well as data enrichment via scoring, contextual or behavioral data, as well as segmentation and customer profile…
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What is mParticle?
The mParticle customer data platform supports data collection from a wide variety of sources and provides standardization, cleansing and deduping, and tags, as well as data enrichment via scoring, contextual or behavioral data, as well as segmentation and customer profile management.
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.mparticle.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
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- Integrations
- Tech Details
- FAQs
What is mParticle?
mParticle Video
Learn what mParticle is and how it can help your team simplify your customer data infrastructure today!
mParticle Integrations
- Amazon Advertising Sponsored Products
- Shopify
- Aarki
- Adobe Target
- Algolia
- Airship
- Amazon Redshift
- Bluecore
- CleverTap
- Epsilon Publishers
- Dynamic Yield
- Emarsys
- Google Analytics
- Google BigQuery
- Iterable
- Kissmetrics
- Looker
- Microsoft Azure
- Marigold Engage by Sailthru
- Twilio SendGrid
- Snowflake
- Tapjoy
- Treasure Data
- Webtrends Analytics
- Zendesk
- Wootric
mParticle Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
The mParticle customer data platform supports data collection from a wide variety of sources and provides standardization, cleansing and deduping, and tags, as well as data enrichment via scoring, contextual or behavioral data, as well as segmentation and customer profile management.
Reviewers rate Support Rating highest, with a score of 8.
The most common users of mParticle are from Small Businesses (1-50 employees).
Comparisons
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Reviews and Ratings
(23)Attribute Ratings
Reviews
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November 01, 2022
mParticle is a great choice for a CDP
We use mParticle as our central CDP along with a variety of inbound & outbound data integrations powering our data platform. Inbound integrations include our mobile app, web app, and backend services. Outbound integrations include Mixpanel, Branch, Algolia, Iterable, S3 and custom webhooks. We rely on mParticle to receive and ship data between various services that operate the business.
- Great Accelerator program for Startup companies
- Best-in-class customer/technical support
- Easy management of inbound & outbound data stream integrations
- Debugging data issues via the dashboard
- Audience/dashboard functionality
- Moonshot: Being able to express integration configuration via code!
- Inbound/integrations or data piping
- Dashboard functionality
- Technical support
- Able to get data-shipping up and running between variety of vendors in record time and without maintenance burden
- Allows us to quickly set up and use best-in-class vendors for various use cases (Analytics, Attribution, etc)
- Easy to extra your raw analytics data to do any custom work yourself
vs Segment, mParticle seems a bit fresher (more recently founded) and a better mobile app focus.
No, support is bundled.
October 19, 2022
Its great... If you use it 100%
We initially started using Mparticle as a CDP. Starting using it to ingest first-party events from the mobile apps and use the Service to service integrations to ingest data from our APIs. The main use case was to sync data downstream to other 3rd party applications like Iterable, mParticle, etc.
- Forwarding Data.
- Built in connectors.
- Easy to use interface.
- UI for events for customers takes time to update, its unreliable.
- Hard to inspect the data once its inputted.
- Not possible to link data with other non-customer related data.
- Inputs and Outputs.
- GDPR Right to be forgotten requests.
- Negative: Quite a lot overlaps with the work being done on the Data Warehouse as a CDP.
- Positive: Able to connect to 3rd party tools with small effort (Appsflyer).
Great customer service over Segment and really solid UI.